The Brilliance of Belazu

Let’s be honest, unless you have a regular telly spot or a newspaper column that will, in effect, advertise your books, there’s not a lot of money in food writing. But there are occasional perks. Every so often, someone sends you stuff.

This can present one with a moral dilemma. Do you write about everything you get sent? Do you write honestly, or simply lavish praise on all of it? If the former, then a bad review can seem churlish and mean-spirited; if the latter, what does your opinion mean anymore? You’ve surrendered your judgment in favour of… well… getting sent stuff.

My solution is this: if I receive something and I love it and use it, I write about it. If it’s something I’m either not so keen on or actively loathe, I write a thank you note to the sender to say I appreciate it, gently explain why I won’t write about it, and generally try to be constructive. After all, it’s so easy to be negative, especially for a cheap laugh, and who needs it?

All of which is worth re-stating because a) I haven’t posted randomly online for quite a long time, so people might have forgotten my position on this; and b) I want to recommend some stuff that was sent to me by the very brilliant people at Belazu.

And what stuff! I love their olive oil. Their pesto sauce has proved invaluable for a quick lockdown pasta dinner. The artichoke and truffle sauce, which I ought to stir through a risotto, I’ve been eating from the pot with a spoon. And Fred’s become utterly enamoured of their Shawarma paste to the extent that I have to say, no, it doesn’t go with Thai food, though I have caught him sneaking a spoonful into the sauce of his infamous kick curries for an extra kick.

When I cater for shoots, I cook a lot of Middle Eastern food, especially if the client’s vegetarian. It means I can deliver big satisfying flavours in bulk and on brief. So harissa and tahini and their friends have long lived in my cupboards. And, while I still buy frequently from my local Middle Eastern supermarket – it’s a brilliant place to pick up recipes; I had a super chat with an Algerian lady the other week about how to cook lambs’ tongues – Belazu has become a vital supplier for ingredients across the Med.

As with everything at the moment, deliveries take longer than normal. But I cannot recommend them highly enough. And, if you need any further incentive, they’re currently throwing in free olives if you spend more than £45.

K xx

2 thoughts

  1. Lovely
    Jason M. Friedman
    Managing Director
    J.M.Friedman & Co
    jason@jmfriedman.com
    http://www.jmfriedman.com
    linkedin.com/in/jasonfriedman

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  2. I was a buyer in leeds. It’s the best product I have ever tasted, but the price to people who haven’t tasted it or understand it is hard to sell. If I ever see it I buy it. I judge shops on if they sell it.😂😂

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